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Financial Analysis

Filing-based analysis. Market pricing is not included. Fundamentals from SEC filings; economic data from FRED and the BLS. About our data

Fundamentals

Honest Company, Inc. HNST

· Consumer · Retail-Catalog & Mail-Order Houses

FY2025 10-K, filed 2026-02-25
SEC EDGAR

Filing evidence summary

Mixed evidenceCoverage 4/5 core metrics

Operating margin changed -3.3 percentage points from the prior annual period.

Backward-looking filed evidence under visible rules - not a rating, forecast or investment advice. Missing data is never scored.

Evidence signals

  • Operating margin compressed

    Operating margin changed -3.3 percentage points from the prior annual period.

    Why this surfaced

    Direction threshold: more than +1 percentage point constructive; below -1 point caution. Period end 2025-12-31.

  • 2 filing risk checks flagged

    Flagged areas: Solvency & liquidity, Dilution.

    Why this surfaced

    The full financial analysis shows each value, threshold, and sector limitation.

  • Revenue was broadly stable

    Latest reported annual revenue changed -1.9% from the prior reported annual observation.

    Why this surfaced

    Direction threshold: above +2% constructive; below -2% caution; otherwise monitor. This is not labeled one-year growth when filing periods have a gap. Period end 2025-12-31.

  • Free cash flow was positive

    Latest reported free cash flow was $14M.

    Why this surfaced

    Free cash flow = operating cash flow minus capital expenditures; positive is supporting evidence, not a valuation conclusion. Period end 2025-12-31.

Core trend metrics

Latest annual revenue growth
-1.9%
as of 2025-12-31
Latest annual operating margin
-5.0%
as of 2025-12-31
Free cash flow
$14M
as of 2025-12-31
ROIC snapshot
-8.7%
period varies

Hover a tile for its exact definition; the Statements tab carries per-cell filing citations.

Where to look next

Risk checks

2of 7 rule-based checks flagged
  • Solvency & liquidity
  • Dilution

Financial movement

  • Cash→ flat
  • Long-term debt→ flat
  • Inventory→ flat
  • Receivables→ flat
  • Current assets→ flat

Source & freshness

Source
SEC EDGAR XBRL
Fetched
2026-09-06
Latest period end
2025-12-31
Filings
EDGAR ↗

Reported segment mix

figures as filed · share of the filed sum · change vs the prior period in the same filing
Fiscal year ending 2025-12-3110-K filed 2026-02-25prior period 2024-12-31 from the same filingView filing
By product or service
Revenue
  • Trade Agreements$0
    share n/a
    no prior

Members sum to $0 against $371M consolidated (residual $371M) - eliminations or corporate lines the filer did not tag on this axis.

Latest quarter
Quarter ending 2026-03-3110-Q filed 2026-05-06prior period 2025-03-31 from the same filingView filing
  • Wipes$31.4M
    40.1%
    +13.2% yoy
  • Personal Care And Other$25.9M
    33.2%
    +19.2% yoy
  • Diapers$20.8M
    26.7%
    -19.1% yoy
  • Trade Agreements$0
    0.0%
    no prior
  • Honest.com Apparel And Canada$0
    0.0%
    -100.0% yoy

Change is against the same quarter a year earlier, as reported in the same 10-Q.

Source: SEC DERA Financial Statement and Notes data sets. Dimensional XBRL facts on the business-segment, product/service and geographic axes; the engine keeps the accession of every figure. Descriptive and educational, not advice.

Peer percentiles

latest fiscal year ending 2025-12-31 · among 4,003 US-listed filers · 478 in Consumer
MetricValuevs all filersvs sector
Revenue
latest fiscal-year revenue as filed
$371M
40thof 3,301
middle third
23rdof 465
bottom third
Revenue growth
latest fiscal-year revenue vs the prior fiscal year
-1.9%
25thof 3,137
bottom third
26thof 452
bottom third
Gross margin
gross profit ÷ revenue
33.3%
42ndof 1,603
middle third
49thof 330
middle third
Operating margin
operating income ÷ revenue
-5.0%
36thof 2,819
middle third
19thof 434
bottom third
Net margin
net income ÷ revenue
-4.2%
36thof 3,263
middle third
24thof 461
bottom third
Free-cash-flow margin
(operating cash flow − |capex|) ÷ revenue
3.7%
47thof 2,679
middle third
50thof 418
middle third
Return on equity
net income ÷ stockholders' equity (positive equity only)
-9.3%
34thof 3,576
middle third
25thof 412
bottom third
Stock comp ÷ revenue
stock-based compensation ÷ revenue · lower is ranked higher
2.8%
45thof 2,895
middle third
12thof 416
bottom third
Cash-flow accrual ratio
(net income − operating cash flow) ÷ average total assets · lower is ranked higher
-13.0%
86thof 2,278
top third
92ndof 278
top third
Balance-sheet accrual ratio
change in net operating assets ÷ average net operating assets · lower is ranked higher
-21.0%
88thof 1,907
top third
93rdof 210
top third

Each filer's latest fiscal year as stored by the nightly crawl; fiscal year ends differ across the universe. A metric ranks only filers for which it is computable from filed facts. Ties split; a rank reads "better than N% of filers" in the metric's own direction. Descriptive and educational, not a rating.

Earnings quality

latest fiscal year ending 2025-12-31 · accruals and cash conversion as filed
Cash conversion
-
operating cash flow ÷ net income, latest fiscal year
Cash-flow accrual ratio
-13.0%
(net income − operating cash flow) ÷ average total assets
Balance-sheet accrual ratio
-21.0%
change in net operating assets ÷ average net operating assets
Cash-backed years
4 of 5
fiscal years where operating cash flow met or exceeded net income
Mean cash conversion
-
across the stored fiscal years with positive net income

Per fiscal year from filed facts: cash conversion = operating cash flow / net income (net income > 0); cash-flow accrual ratio = (net income - operating cash flow) / average total assets; balance-sheet accrual ratio = change in net operating assets / average net operating assets, NOA = (assets - cash) - (liabilities - debt). Descriptive; a missing input yields a missing ratio. High accrual ratios and cash conversion well below one are the measures the accruals literature associates with less persistent earnings; they are screens to read the cash-flow statement with, not conclusions. The per-year series is part of Pro risk analysis.

Point-in-time ledger

first-reported vs latest filing · periods since 2020-01-01 · 0 changed periods

No period on file has changed between its first report and the latest filing carrying it.

First filing reporting each period vs the latest filing carrying it (10-K and 10-Q only, periods since 2020, the extractor's winning tag per concept); a change under 0.5% is treated as rounding. A change can be a restatement, a reclassification or a re-tagging in a later comparative column; the two filings are linked so the reader can see which. Descriptive, not a verdict.

Notes by disclosure type

Not available for HNST yet: no footnote text blocks on file for this filer in the ingested DERA files.

Fundamentals from SEC EDGAR. Scores, the DCF, and every model shown are educational analysis, not investment advice or price predictions.

Educational content only. Not financial advice. TrendNalysis provides educational and informational financial analysis built from public SEC filings and economic data (FRED, BLS). It is not financial, investment, tax, or legal advice and is not a recommendation to buy or sell any security. Market pricing is not currently included. Past performance does not guarantee future results. Always do your own research and consult a licensed financial professional before investing.

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